starting a business

Advised to read many. report Ashmanov. on one of the konferetsy about startups in runet. Very good run into a lot of thought right Fiction. That's only necessary to read between the lines - on the surface there is the usual ' no money do not just give '.

What surprised me more. Many, in response to a reference state that they have, it is not a startup. And anyway, they say, is maloprimenimo for business as usual. Yeah, all right, but when applied to their situation is useless. Ok, let's look at the application to your business. Although trade in slippers on the market, even though the organization of web-studio in the city- polumillionnike.

All what you think about the business, it is actually an illusion, yet plunge ourselves into it.

This is probably the most powerful and easy-to advice from those that I can give. On the part of any deal seems simple and straightforward. Side of the labor force, even an acquaintance of another businessman, does not seem to be something out of. Just think, fourteen hours! .

In business, you can not afford to be weak, wake up, unstick my eyes and looked at the clock to say that you will not go to work. Because all you have no more right to take time off. Now you 're doing, or thing, or it's your business will collapse. And the first time you 'll be able to once again say ' today I can afford to rest ', second place, as a long time before, and will require considerable preparation. Compare: not absent from training at the university, and a pair of six months to prepare their own vacation for a week, because otherwise the case will kirdyk.

From the side it always seems that the director, owner, shareholder - it does nothing, but commanded. And so easy to take and make something of their own. I regularly watch the people who are moving away from the hosts and open up their own companies. I have personally experienced care staff, who opened a competing business and trying to lead my clients, it. But only a few reach equilibrium and retained in the business. Even fewer succeed. Command - that's not all. Business is largely based on intuition and the ability to take responsibility in difficult situations. And when all is well, then you do not have any sense, nor the ability to bluff and build a complex strategy of market penetration. But it is necessary to start something new and that's all floated, everything was not so, it was sad and wanted to go back under the warm wing of the former employer. If you are not the owner by its nature, it is better to recognize this and spend their money on other people's experiments.

beginning.

Tinkoff from the pages of her little journal encourages young people to go into business. And in some ways he is right. Only he does not say where to get this animal instinct, which he personally in excess of. It seems that by default, all have the same opportunities. And it is not. There are two ways to learn to do a deal better than anyone else: it is born, or genius, or talent to grow in sweat and blood. I sincerely and kindly envy those who are born with a business flair. I had to drop by to collect it for years to compensate for the lack of intuition, vast amounts of information. Now I can say that the business can be learned. But why deceive the kids of yesterday, more recently, sitting at their desks?.

Let us be honest. Your idea - shit, your plan - shit, your thoughts on the rapid enrichment - delirium. And your partner I would have immediately sent Forums. Are you sure I'm wrong? .

idea.

The idea is worth nothing. Never has cost and will not cost. Anything to go by your ability to embody the idea of. Business in general is worth something when it already has customers and sales. I would say that if you are afraid that your idea will lead, it means that you have a bad idea. Even if you realize, your idea will lead very quickly. And if not obscured, then the situation is even worse and this idea just is not interesting to anyone.

Any idea must contain within its special know-how, the grain that is not so easy to repeat, or just to have the conditions of existence that will give you the necessary income, but are not interested in the competition. Why did I choose the niche ideas? . A need for niche just ' unattractive ' sector of the broad masses of entrepreneurs.

Starting in a competitive market without serious financial support - not safe. Perhaps you are a new Macedonian in the business world, but even the Macedonian frontal attack would require all of its forces. In all textbooks on strategy is the ratio of cost of manpower in the attack - three times greater than that of the defending. If funds are limited, it is better to take its place and keep the defense, as the 300 Spartans.

Many are trying to start immediately with a high-tech ideas. The problem is that all beginners have no business experience. They all without exception believe that everyone needs their product or service. They do not want to hear anything about the marketing strategy of market penetration, about the retention positions of scale and management. They see only their own idea, pick up and carry it like a flag, like this heart Danko, illuminating the path and is capable to disperse all the clouds. How many good ideas have died in such a matter, probably no one will say. many. A lot.

Everyone who has come up with the top technological idea and at the hearing - all of them, or have extensive experience in the industry, or a rich management experience, and very quickly let people in the governance structure of managers, to ensure their rapid rise. And almost none of the latter are retained in the management of most. Jobs In about 4 % of the shares, at Bryn about 20%, with a Volozh Segalovich - 23% for two. Such is the fate of any company with a technological idea - for a quick (and otherwise not be allowed ) to market, we need money and have to share generously share with those who have these crunchy bits of paper.

I am an avid. I do not like to share. So I was so attracted to niche projects. But I can hardly be examples. In business, everyone has their own way.

Partners.

Partnership to start a business often creates, because it is needed. Most often just want someone to share the responsibility. Just one ssykotno climb to an unknown location. As a result, going into business, though in a strange garden of apples and tear, other or with the company.

There is another kind of bredopartnerstva, is born from a brainstorming. Under the beer is born the idea, then it turns out that someone can give money, someone has useful contacts. So form a partnership and it turns out that invest at the start, many were willing, but the work - no.

Recently I tend to think that the best kind of partnership - it's moral support. At the start of its many missing. But no equity in your project, if one is prepared to work hard along with you or at least an equal share of their.

Even the investor should help not only in money. Somehow common that people have invested money should go towards. But he invested his money. He did not just give them, he believed in the project, he wants to get something. And it makes sense would be if his involvement will be seen not only in the form of financial support but also advice, dating, attracting employees. It's not just OK, so it should be. Exception: The sponsorship of relatives, but also from them would be nice to get at least moral support. Trace you their money unless they are only to reproach?.

If you feel that you can do without a partner. If you understand that from a ' partner ' other than kind words do not, forget about the partnership and make it yourself. Where better to partners and staff of loyal followers. They promise to be an option, they can encourage involvement in new projects, but they do not have to share their success. It is also true of failure in this case will also be your only. However, failure is always sad for two failures in one, because in the first case, you still lose and a friend.

plans.

Forget about the plans. In nine cases out of ten your plans are not fulfilled. I have never seen any one enterprise, has withstood time and the volume of business plan. Your plans are nothing more than guidance for further action. Plan be useful, but to wait the execution of plans - naive.

Build a plan, but the costs multiply by three, and the income divide into three. So it will be closer to the truth. More importantly your ability to defraud, to reach the end, in order to achieve the goal at any cost. If you already do not get a simple plan for what to do five satellites in the day, what kind of success in business can you say?.

Many show the plans drawn on paper, where they zasypet gold in a month. But start asking questions about seemingly simple things and resent. As the princess is not shit, and start businesses do not think about cleaning the premises, cost of stationery and much sadder that have very little understanding of the formation of customer. People and companies who are ready to come in and just buy from an unfamiliar firmochki, very little. What the hell they have to rely on it for you? . Working hours loyal audience is not even months - years!.

If your business is held out for three years, then most likely, then it will be easier. Not because you have acquired customers, and for three years, you will learn how to attract these customers. You will no longer scare the situation when no calls - you'll know why they are there and how they create. Do you have something to be very difficult to scare. Many businesses change direction just after three years. Because it played enough, and holding off, they come to understand where they best use of their forces: the less time and more money. There are, of course, the artisans, who stood at the counter as a decade ago and continues to be. But they have to change the style of the little things, simplifying logistics and product line.

The illusion of success.

Sometimes it comes from the euphoria of the first large order or cash. Positive emotions from your business - it's good. They should always be - otherwise why do all these things at all. But we should not delude ourselves. The first money will not solve your problems. A large order will destroy your system maintenance, as will refuse to small customers, and when the customer leaves a big, you will remain in a deep ass and a bad reputation.

In business may have different strategies. But more often it comes down to two: the rise of a rocket and turn-based strategy. In the first case you have a large supply of free drugs and a carte blanche to do anything, just to show the business ' pull ', the ability to grow rapidly. It is clear that over time the growth rate will fall, which will begin to solve the problem once the return on investment, which, most likely, by the time you lose control of their enterprise, but it will be not so important. Being part of the great success of at least honorable, than to get the whole thing.

If you are unable to attract a lot of money, and your investors - your family and you yourself, then you turn-based strategy is more appropriate. You go up to a predetermined step, it is firmly attached and do the next step. Longer, but you have a profit immediately, but not in many years. But with such a development where you are unlikely to reach significant heights.

The illusion of profits.

Everyone wants to have their business was and beautiful, and profitable from the first days. Error number one - who are rarely included in the calculation of the return of the primary attachment. Profitably consider only the operating income or revenue minus operating costs. But you have to think about the return of investments.

Error number two, the profit is calculated on the basis of the best opportunities for uploading. Sometimes divided into two, three, including pessimism. But in fact there are cases when there is generally no income. Not the place, the lack of investment in advertising, and Krivorukov kosnoyazykie employees - many possible causes of failure. More frequently, only to cause incorrect calculations, and the inability to dodavit with the desire to make nice.

I watched as an experienced businessman, opened a boutique on Trade laptops. I wanted to create at his office something like premium store. But the premium shop could not find a sufficient number of premium customers. Shop just stood. Then the range of low-cost companies have blurred, and then completely shut down. For everything it took less than a year.

It is foolish to expect profits in the first year. I would be happy in your place is the exit to the return. Even on a small niche business. For now only have to invest. Many long, with a shadowy hopes for success - experience, there is little. God grant that you got a project where the costs are minimal, and the margin is maximal, but it has its disadvantages as a very limited number of potential buyers.

This general rule: the higher the margin, the smaller customers, the less scalable business. That's why serious investors rarely invest in high-margin projects, which are beautiful at 100 customers per month and who will lose their luster when it will be tens of thousands: we'll have to change prices, lower quality, change the image, change staff, change the ideology of. You can sell flowers in the city with the margin of 200%, but hope that you will have to increase the number of orders for them from year to year - naive.

Another thing is that you may not need these tens of thousands of buyers. But it is a matter of philosophy, your attitude to business. Personally, I want to see the business could easily do without me, do not lose me as the owner and controlling person. Personally, you can continue to enjoy standing behind the counter, serve or deliver cakes flowers. It's your choice and no one can do it for you.

Get the money and do nothing.

Many people think that now I will work five years, then retire and I will clip coupons. And it will not be. never. Or will be, but not for long as to lose control of the enterprise. But more often than you get in the business and escape the millstone no longer able to. On the one hand the obligation: to contractors, to our customers, to the creditors. On the other - you just rushing from business. Do you like to feel control over their small firm in. Or maybe not great, and control, but feel that something depends on you that you are not the last part of something bigger. This is very cool, it's deliciously. Not many people find the strength to abandon this.

And invest the money or the time. Or his knowledge. And after five years to retire? . I've been in business since 2004, but I sometimes think that started only recently, that everything is just ahead. Of course, this is an illusion, it's just different stages of growth. But still nice to see made ​​to the height of the new steps.


I will not draw any conclusions. I will leave the opportunity to do it yourself. Test your intuition, your management skills, his patience, his ability to defraud, to achieve goals. If it is and have an idea, then perhaps it's time to start, so as not to bite his elbows in a decade.

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